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Want to attract more customers into your store? The competition in today’s retail market is fierce, and any edge you can create over other outlets is vital to your success. It’s important to note that you’re not only competing against other stores in your area, but the growing trend of online shopping.
That means your retail experience must be inviting to customers and make your merchandise or services more attractive. Mirrors play a crucial role in both the customer experience and your product advertising.
AMG Mirror and Glass has helped commercial businesses across the GTA boost their brand image with expertly installed commercial mirrors. In the article below, we’ll offer the four key ways you can use mirrors to enhance the customer experience. If you stick with us to the end, we’ll offer you 5 tips on how to select and place your retail store mirrors.
Finding just the right location for a retail mirror can mean the difference between a sale and a passerby. That’s because mirrors tend to draw clients toward a specific space. For example, you can help draw the customer’s eye to merchandise they may have walked past by installing mirrors on columns and bulkheads.
Another great option is to place mirrors on the walls behind your premium products. When your customer inspects and touches the item, they’ll see themselves framed with the product, which makes a big difference.
| Column Mirrors | Showcase Wall Mirrors |
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Light and open space improve the customer experience. Mirrors add extra light to spaces that lack windows, such as in shopping malls or strip plazas. With just a few reflective surfaces, the natural light bounces around and fills the store. This is a much cheaper option than purchasing extra overhead lights or televisions.
You want customers to feel comfortable, but they wouldn’t be in a cramped space. For smaller retail outlets, try installing mirrors for dimension. When installed at 45-degree angles to your entrances, you can create extra depth. That’s because the customer can’t tell where the wall stops, giving the illusion that there’s more space.
| Beveled Mirrors | Free-Standing Mirrors |
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Your retail outlets are like the front door to your brand — any way you can improve that initial impression can really make a difference. One way to improve that image? Make it seem like your business is busier than ever.
The clever placement of a few mirrors behind the cash registers can make it seem like there are more customers in line to buy products. A lineup of two will seem like four.
To go the extra mile, try framing the mirrors in the colors of your brand. The extra pop of color and subtle connection to your brand can emphasize the themes and values your company stands for.
| Framed Mirrors | Mirror Backsplash |
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Security is a major concern in retail. Mirrors trick shoplifters into believing there are more eyes on them than there are in reality. The increased visibility also helps identify potential shoplifters if something were to be stolen.
Installing mirrors near hot merchandise or in areas where customers could feel isolated removes a level of privacy that can make a shoplifter think twice.
| Security Mirrors | Ceiling Mirrors |
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Now that we’ve looked at the key ways retail store mirrors can be your new favourite merchandizing tool, let’s review some quick pointers on how to select and install commercial mirrors.
If you’re trying to enlarge a small space, you’ll add more dimension with a bigger mirror.
Framed mirrors are meant to stand out, like in a dressing room or retail backsplash. Frameless mirrors are designed to blend into the wall or column.
When you need to see around corners or get a bigger picture, talk to AMG Mirror and Glass about installing dome mirrors in key corners of your space.
Free-standing floor mirrors not only add extra light, but they also act as showcase pieces, much like mannequins or art.
Placing mirrors under or next to your sale items lets customers see the product at different angles and highlights the product’s value.
Mirrors are design tools that have multiple purposes. Even the addition of one mirror can improve security, add dimension, and boost your brand image. At AMG Mirror and Glass, we help businesses find clever and useful ways to bring customers through their doors.
To learn more about how we can help you, check out our commercial services page. Ready for a free quote? Contact us anytime.
B-929 Brock Rd.
Pickering, Ontario
Canada, L1W 2X9
782 McKay Rd
Pickering, ON
L1W 2Y4
905.837.2043
info@amgmirrorandglass.ca
